Sleep, along with diet and exercise, is widely regarded as one of the three pillars of wellness. But as many of us know, a good night's sleep can be hard to come by. In fact, 85% of adults say they don't sleep well, and each year nearly half of American Internet users research information specifically related to getting a better night's sleep. Meanwhile, companies like Serta, Simmons, Sealy, Casper, Thermarest, and many others vie for market space in the $17 billion US mattress industry, but no one clear brand has emerged as the dominant name.
So when Simmons, one of the largest mattress brands in the world, came to Boombang to help them think about a better mattress for their Beautyrest line, we countered with a question of our own: would you rather be a better bed company or the better sleep company?
Inspired by the question, Simmons eagerly began the process of becoming the better sleep company. But to create the "Bed of Tomorrow," first we needed to ask a few more vital questions: While designing the Bed of Tomorrow, could we employ a multi-channel, and multi-product approach to our thinking? Could we also create a strategically viable line of products for the Bedroom of Tomorrow? Could we connect with potential Simmon’s consumers outside of traditional mattress retail and marketing channels? And, What does a next-generation modern brand presentation look like?
To answer those questions we looked at how we could improve the sleep experience by incorporating complementary products and services into the bedroom other than just a mattress. We explored introducing features such as light and aroma, expanded head comfort and support, therapeutic sound and light functionality, biosensing tech, climate control devices, soothing monitors, and even apps and specialized content, all designed to create a holistic SOMNOS sleeping system.
Integrating state-of-the-art technology, sleep science, and elegant biomorphic design, SOMNOS helps you fall asleep, sleep deeper, and awaken fully refreshed and revitalized. Using ambient light, binaural sound, climate control, and body positioning, SOMNOS delivers a restorative sleep experience with solutions that can be seamlessly networked to create the ultimate sleep environment.
In addition to rethinking the entire sleep experience, we identified the potential for expanding Simmons' product line to include ultra-comfortable sleepwear, healthy food, and beverage items that promote a better night's rest. We even developed SOMATS, an advanced technology mattress topper that combines ultra-comfortable materials with eight distinct functional enhancements designed for every lifestyle. Users can even zip two together for a separate but equally restful sleep experience.
Finally, to expand the impact—and spread the joy—of the SOMNOS system, we developed strategic partnerships with luxury brands like Virgin, W Hotels, Herman Miller, and even Bentley automakers. Now a good night's sleep is in all your favorite places.