When Harman International approached Boombang about a joint venture between its JBL Audio division and Under Armour, a leading performance sports apparel brand, we were all ears.
The challenge: to integrate JBL’s state-of-the-art audio technology with Under Armour’s thirst for innovation-led products to create the best protective outdoor headphones the market had ever seen... or heard.
Working closely with the advanced acoustics team at Harman International, Boombang developed a combination custom feedback/feed-forward active noise canceling system with ergonomic gel earpads that significantly improved passive noise attenuation. The resulting UA Silencer Pro Series headphones give shooting range aficionados the power to adjust sounds, tuning in to what they want to hear (voices) while eliminating noises they don’t (gunshots).
Boombang’s patented design for the Silencer Pro Series heralded the creation of the most comfortable protection accessory offered to the public, while still being durable enough for military use.
Up to this point, Under Armour had firmly established itself as an authentic and powerful brand in the sports apparel world. With Boombang's design of the UA Silencer, they further stoked their $500 million hunting apparel business while simultaneously strengthening their brand via the $336 million sports headphone market.