As one of Harman International's signature brands, JBL has delighted audiences for decades with powerful personal and professional audio products. But when Beats headphones emerged as a significant competitor in the consumer electronics market, JBL approached Boombang to help them respond with something big.
Beats headphones—a collaboration between hip hop mogul Dr. Dre and legendary producer Jimmy Iovine—had become a popular symbol of urban cool. But for many audiophiles, they were trendy, pricey, and flashy. In other words, more style than substance. Yet that didn't stop them from flying off the shelves.
To compete, first we did a complete brand audit, examining exactly what the current version of the JBL brand was, what it stood for, and why. Next we needed to reestablish a point of view and reason for being for a new line of JBL headphones.
Ultimately, we kept going back to JBL's decades of rich heritage and worldwide reputation for audio engineering. Stripped to its core, JBL has always been all about music quality. Forget the hype. Forget the fashion, with Synchros, we opted to go the other way and distilled the JBL brand DNA down to its essence of pure, raw, high quality sound.
Synchros is JBL's most technically advanced line of headphones and earphones yet. Featuring cutting-edge framework designed for maximum comfort and performance. Precision crafted from lightweight die cast aluminum, woven cordura, steel and leather, the Synchros line is a vast departure from conventional headphones.
Modeled after industry leading JBL professional audio systems, Synchros headphones deliver balanced audio with cutting-edge clarity, bringing you unprecedented raw power and clarity that Beats (or other leading headphone brands) can't match.
From rock to reggae, funk to fusion or hip-hop to beatbox, JBL continues to push the tech and design limits to deliver the best audio products in the market. The Synchros line further cements their footing in the personal audio field and re-establishes them as the world leader in sound quality. No pitch man needed.