MAJOR LEAGUE BASEBALL
Ballpark Netting

Improved Safety with Enhanced Visibility

Challenge
Global sportswear company wanted to evolve an existing digital product, originally thinking they needed a new name for a fitness app targeting women users.
Solution
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Impact
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Industry
Sport
Expertise
Innovation Strategy
‍Concept Development

Improving MLB's spectator experience (without them even knowing it)

Upwards of 1,750 spectators are injured by stray balls (and sometimes even stray bats!) at major league baseball games every year.

To address this issue, and further support MLB's commitment to player and fan safety, Boombang was asked to look into netting solutions that better protected spectators but did not affect their viewing experience.

Process

TKTKTK Materials & Suppliers

TG Feedback: the idea of photographing the dyneema up close…almost at a nano level so we can talk about working with suppliers to opting yarns, weave and dimensions,

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Light Theory

The Power of Optics

To optimize the geometry of the nets, we leveraged a simple optical illusion and extracted an average color value of the field (for pro baseball fields, it’s typically an ashy olive green). By making nets that same color they blend into different parts of the field, which means the nets are effectively camouflaged and recede out of the line of view while maintaining spectator safety.

Optimization

Less is More

Then we looked into the dimensions and construction of the nets and expanded the gaps in the netting so that the ball could be stopped from going through, but only just. We also worked with NetSystems’ and their innovative Dyneema Ultracross technology, which is both stronger than kevlar and can be woven without any knots at the corners, which meant thinner but stronger netting material.

Additional MLB Projects